The table below shows how each service (anonymized as P1 - P5) fare in terms of conversion rate for each Pakistan (Middle-East) carrier. This data is used to answer the questions asked.
From Table 1, we can look at the data for each service to derive Table 2:
We look at Reliability and Sensitivity.
Thus in Pakistan (Middle-East), if you do not have phone verification service reliability data, you can pick an outright poor service, which results in bad user experience, and major loss of potential & existing users; there is a 15% difference in OTP reliability (between the worst and best OTP provider)
The effect of using a 2-service combination, is very obvious; the average Reliability across any 1-service is 71.84% (from Table 2 but calculation not shown) jumps to 77.13% (from Table 3a but calculation not shown) when any 2-service combination is employed.
The Sensitivity of any 2-service provide across 5 carriers is also less, i.e., OTP deliverability is more stable across carriers; the Sensitivity average & variance for 1-service combination is 24.11% and 0.059, compared to that of a 2-service combination 6.12% and 0.0012.
By selecting the best service (Table 2), the best 2-service combination (Table 3a), and deriving the measurements for 3-service combination (Table 3b), we create a Strategy table (Table 4) as shown:
Two-service and three-service combination is superior to one-service average Reliability by more than (77.13% - 71.84%) = %5.29, and reduces average Sensitivity by more than (24.11 - 6.12) = 17.99%.
Let us answer the questions posed about phone verification service in Pakistan (Middle-East):
In Pakistan (Middle-East), there are more phone verification services that has poor reliability across carriers because the phone infrastructure is less mature, and it is difficult for a phone verification service to be reliable across a large number of carriers. Thus choosing this right phone verification service is really crucial. In other words, don’t risk choosing a wrong phone verification service, use RingCaptcha because we know the best phone verification service/carrier combination for Pakistan (Middle-East).
For best practice, always use at least 2 services so that you can send a re-request for OTP, or auto-send an unconverted OTP through a fallback service. This is seldom done in practice because:
With RingCaptcha, you only maintain a single relationship with our SMS/voice OTP provider marketplace, develop for a single API, and you are never locked-in to any specific phone verification service. What is more we build in all these OTP fallback features plus fraud mitigation features so you don’t have to - you just make a single API call to send OTP, and everything else magically happens in RingCaptcha.
Interested to boost your business with better transactional and notification SMS deliverability, we can make it happen. Talk to an expert now.