The table below shows how each provider (anonymized as P1 - P5) fare in terms of conversion rate for each Australian carrier. This data is used to answer the questions asked.
From Table 1, we can look at the data for each provider to derive Table 2:
We look at Reliability and Sensitivity.
Thus in Australia, if you do not have provider reliability data, you can pick an outright poor provider, which results in bad user experience, and major loss of potential & existing users; there is a 20% difference in OTP reliability (between the worst and best OTP provider)
The effect of using a 2-service combination, is very obvious; the average Reliability across any 1-service is 84.92% (from Table 2 but calculation not shown) jumps to 92.67% (from Table 3 but calculation not shown) when any 2-service combination is employed.
The Sensitivity of any 1-service provide across 5 carriers is overall low, i.e., OTP deliverability is more stable across carriers, averaging 5.95% with variance of 0.008. With 2-service provider Sensitivity average & variance is further improved to 2-service combination 4.02% and 0.0.
By selecting the best provider (Table 2), the best 2-provider combination (Table 3), and deriving the measurements for 3-provider combination from Table 1, we create a Strategy table (Table 4) as shown:
Two-service and three-service combination is superior to one-service average Reliability by more than (92.67% - 84.94%) = 7.73%, and reduces average Sensitivity by more than (5.95 - 4.02) = 1.93%.
Let us answer the questions posed about OTP provider in Australia:
In Australia, even a single OTP provider can offer great reliability across carriers because the phone infrastructure is mature, and total number of carriers is low. However choosing this right OTP provider is really crucial. In other words, don’t risk choosing a wrong OTP provider, use RingCaptcha because we know the best providers/carrier combination for Australia.
For best practice, always use at least 2 providers so that you can send a re-request for OTP, or auto-send an unconverted OTP through a fallback provider. This is seldom done in practice because:
With RingCaptcha, you only maintain a single relationship with our SMS/voice OTP provider marketplace, develop for a single API, and you are never locked-in to any provider. What is more we build in all these OTP fallback features plus fraud mitigation features so you don’t have to - you just make a single API call to send OTP, and everything else magically happens in RingCaptcha.
Interested to boost your business with better transactional and notification SMS deliverability, we can make it happen. Talk to an expert now.